Maison et Objet Paris is regarded as the ultimate lifestyle and design event. For the second time this year, M&O returns to Paris Nord Villepinte, from 7-11 September, however, this time around it will have a few changes. The prestigious event has accepted a new challenge, to completely overhaul of its structure, going back to its basics, regarding its sectors, Maison and Objet, whose new perspective will be officially premiered in September.
The most extraordinary thing about Maison & Objet Paris that it is constantly reinventing itself, year and year, bringing new ideas and inspirations throughout. By regularly reexamining its positioning in relation to the shifts in the market, the event is able to meet the needs of lifestyle industry professionals.
Due to the diversity in the world of interior design, a lot of challenge for specifies take form, and so in order to become easier to scout new ideas and inspirations, Maison et Objet has altered its Maison sector, which will now be divided into four new realms to be explored: Unique & Eclectic, Today, Forever, and Craft. Through this four sectors, Maison et Objet will offer styles and trends just as diverse as ever before, with the assistance of the most exclusive luxury brands within these sectors.
“Interior designers, interior architects and high-profile buyers all favour a style-oriented, lifestyle-based approach to picking furniture, accessories, and creative technical interior solutions. For this reason, establishing an appealing atmosphere is essential,” explained François Delclaux, Founder of the agency Un Nouvel Air
The beauty of this design and lifestyle event is that it is highly appreciated by respected buyers both French and international. These are always searching for the latest product novelties, so the presence of the Objet hub by typology is more crucial than ever. For this edition, M&O has simplified the process into seven categories: Cook & Share, Smart Gift, Fashion Accessories, Kids & Family, Home Accessories, Home Fragrance, and Home Linen!
“The interior design market is growing again, both in France and internationally. But faced with the prospect of a crumbling retail business, professionals need to differentiate themselves with a strong and intelligible brand identity. As a result, buyers need to keep an eye out for new finds and explore new territories. When they are visiting the fair, what they want is to go straight to what they need, but still have the opportunity for surprising discoveries,” affirmed Jean-Luc Colonna d’Istria, the Co-Founder of the concept store Merci.
The world’s most beloved tradeshow is the perfect stage for industry professionals and design enthusiasts to discover new trends and expressions in a multitude of sectors. Each year, Maison et Objet promises and delivers a creative and diverse space replete with uniqueness and business opportunities, and the September edition of 2018 will be no exception, so don’t miss this opportunity. Stay tuned as Paris Design Agenda will cover everything about this beloved event, from its inspirations theme to designer of the year, rising talent awards, and much more!!!
Source: Maison et Objet
