Ludovica + Roberto Palomba is definitely a duo that is behind one of the greatest design teams that give Italy the fame it currently has regarding the design area as a whole. After graduating together in Architecture at the University of Rome, the pair created Palomba Serafini Associati in 1994 (based in Verona, Italy) and since then, their career has been rising with both Ludovica and Roberto being involved in their own projects. Paris Design Agenda will be giving you a little introduction to this group’s incredible history as well as introducing you to the mindset behind their career.
Whenever the name of Ludovica and Roberto Palomba are pronounced, they are often referred to as being “a golden couple of Italian design”, and with the solid career they’ve been building throughout the years it’s no wonder. Palomba Serafini Associati essentially consists of a company that deals primarily with architecture, interiors, industrial design, exhibit design, graphic design, art direction, communication and even with matters related to media strategies, as well as marketing consulting. The duo has in the past performed as either product designers and art directors for the many clients they’ve dealt with in the past.
Both Ludovica and Roberto have been involved in incredible projects since starting their aforementioned company. Roberto Palomba, for instance, has also been teaching at the Polytechnic of Milan, within the course of the industrial design department, having been involved and engaged in many design workshops as either a visiting professor or a senior tutor. The question that opened the interview with the design duo had to do with what they currently enjoy the most about their career right now. The answer transpired with enthusiasm from both designers:
“The fact that every day it is a new challenge, is definitely something really inspiring for us.”
Of course part of the success behind Ludovica+Roberto Palomba’s career has to do with their partnerships with bespoke brands such as Bosa, Ceramica Sant’agostino, Driade, Elmar, Flaminia, Kos, Lema, Schiffini, Technogym, Tubes, Zucchett, Foscarini and Poltrona Frau along with the attribution of some relevant awards for their work such as the Elle Decoration International Design Award, the Compasso D’Oro, the Red Dot Award, the Design Plus Award, as well as the Product Innovation Award. Looking back on accomplishments such as these it’s no wonder that both designers have admitted to feeling “truly happy of our 25-year career in architecture and design.”
Ludovica+ Roberto Palomba are known for searching for essence above all when taking on a new project. Many of their design influences are known to come from the concept of balance of oriental heritage and also from the Nordic style. By mixing these two elements their main aim then focuses on acquiring an aesthetic result alongside a space which allows the well-being of clients. When asked if they have the creative control over their projects their answer was as follows:
“Yes, all our projects always come from us, they are following, modify and defined by us, what we like to do is design, if we let others do it to we will lose the fun part!”
Right now the duo of designers is definitely focusing on more than one interior design project. When asked about what their current planes were, as well as what the greatest inspiration for them is, the duo had this to say:
“We are working on many different projects, at this moment what takes us a long time is a research we are doing to identify the guidelines of 25 years of work for an exhibition that we will do next December. The greatest inspiration at the moment is ourselves.”
However, during the interview, Ludovica+Roberto Palomba took the moment to leave a reflective quote regarding the future of design. They point out that the design industry is changing rapidly and those new generations will definitely play a weight role in the future of this industry.
“(…) the time of good designers is ending and we hope that the moment will come with the new generations. Less designer, more design”.
The digital era was definitely a strong motivator behind their point of view. The designers deeply acknowledge the impact that social media have in the work of many people these days, most notably designers. For the duo, keeping engaged with clients, followers, and fans through social media is vital in these days.
“Social media and Instagram, in particular, are a fantastic way to keep connected with people who appreciate our work, we spend many hours a day answering and interacting with our fan base, and this relationship with our followers is really stimulating and gratifies us a lot”.
When it came to any piece of advice given to future and aspiring young designers Ludovica+Roberto Palomba had this to say:
“Surely we all have to seriously look towards more responsible projects without giving up emotions.”