Balmain is a worldwide known french fashion house that has been impressing every fashion lover throughout the years. There has been enormous breakthroughs within the progress of fashion, and it has been a privilege to watch its growth. This famous brand has opened a new flagship store at Paris known Rue Saint-Honoré. Today, Paris Design Agenda unveils every exquisite detail throughout this new concept.

Studio AMW is an incredible architectural studio that created this exquisite project that is the new Balmain flagship store in Rue Saint-Honoré. This new retail location features incredible and sophisticated details, that perfectly combine with this French luxury fashion brand’s ideals. According to the brand’s creative director, it was important to establish this store in this specific location.

To open a new flagship store on this address, is a massive step for the growth of this luxury French fashion house. This new store features a two-story building, with a 630-square-meter space, which is a broader location to place Balmain‘s amazing creations. It also has a personal significance for the brand, because it’s close to the first atelier of the brand’s founder, Pierre Balmain.

With that clear mindset, Olivier Rousteing, the creative director, decided to hire the Parisian architecture firm – Studio AMV. Olivier Rousteing’s house and Balmain‘s headquarters were some of this amazing studio’s project, so they immediately embraced this project on the architecture and interior design. The inspiration for this new concept was definitely Paris, and its cultural presence throughout the store.

In this Balmain‘s flagship store concept, the purpose was to create a Parisian design statement, as you’re walking through the store. With their quick growth throughout the years, the store design should reflect that same fact, as well as giving you the feeling was you’re strolling through a luxurious Parisian apartment.

The inspiration on Parisian lifestyle for the store, sat on some crucial elements such as sophisticated chandeliers, cabochon tiles, incredible curtains, moldings and an incredible interior garden. They used these typical details and gave it a modern twist. This flagship store also contains several rooms, with different collections each and many other astonishing features. When you’re strolling around the magical streets of Paris, don’t forget to stop by Rue Saint Honoré and visit the mesmerizing Balmain.

Photos by Diego De Pol

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