After opening their first store in Thailand, the renowned technology company Apple has recently opened a new Apple store but this time in Paris, in an outstanding historic building in the famed avenue, Champs-Élysées. The design of the store was conceived in a fascinating collaboration between Apple’s chief design officer, Jony Ive and British architectural design firm, Foster + Partners.
The design of the new Apple store honors the building’s history while adding a series of modern spaces. Inside the building, there’s a courtyard that has been transformed into a grand forum where the company will host plenty of “Today at Apple” sessions.
The façade and entryway have been completely restored and the burgundy stone of the exterior has been carried throughout the quintessential Parisian building. Furthermore, the upper levels of the building are lined by French oak parquet floors.
“Working within a historic Parisian building is a great responsibility and a phenomenal opportunity. Our first priority was to honor the history of the building, while thoughtfully updating it to create spaces both grand and intimate. the carefully interweaving layers are warm and light-filled, celebrating the timeless spirit of the city.” – Jony Ive, Apple’s chief design officer.
Every design features have an environmental purpose according to Apple. For instance, the sculptural roof light that covers the courtyard lets sunlight come into the space while it also generates renewable energy through photovoltaic panels. In addition, an integrated rainwater collection system was added to all of Apple’s facilities. As a whole, the store is completely powered by 100% renewable energy!