Meet Les Dada East, an original and creative beauty salon placed in the bohemian location of Bastille, right in the center of Paris. Edoardo Seghi is the founder of this salon, and he wanted to reinvent the concept of his establishment, so Joshua Florquin Architecture was the chosen firm to embrace this challenging project.
According to Les Dada East’s founder, the purpose was to reinvent this salon, either the concept as well as the interiors. This transformation would be inspired on the eco-brands that are used on the salon, and also to give the capacity of hosting cultural events, such as art events and exhibitions.
With that accepted challenge in mind, Joshua Florquin Architecture strategically established a major relaxing space within the salon, to contrast with the capital’s chaotic vibe that’s lived on the everyday routine. So, in order to go against it, they decided to establish a calming-like oasis, including edera plants, ferns and orchideceae.
Les Dada East features a massive wooden wall installation that expands to the ceiling, providing a light canopy. This wooden wall installation was built out of pine wood, with 238 sculpted lamellae, which perfectly resembles to the forest. Joshua Florquin Architecture also included shelves to display products or plants and lighting that adequately fits with this décor style.
The lighting wood is embellished with off-white mosaic tiles that beautifully blends with the oasis vibe. The walls serve the purpose containing storage space, and to divide the areas of the Les Dada East. The colors sit on neutral and minimalistic palette, giving the perfect ambience for a relaxing salon. Joshua Florquin Architecture really exceeded in this project, making it spectacular!
Credits by Joshua Florquin Architecture