LVMH Group contributed greatly with major creativeness at the Milan Design Week 2019 from April 9-14th. Part of this luxury group, great companies stood out during this eventful week, such as Louis Vuitton, Dior, RIMOWA, Loewe, Bvlgari and Fendi Casa. Today, Paris Design Agenda shows everything you need to know about the concept behind these eccentric exhibitions.
During Fuorisalone, there was Louis Vuitton’s exhibition – Objets Nomades. This event demonstrated amazing pieces from various and prestigious artists such as Tokujin Yoshioka, Patricia Urquiola, Marcel Wanders and India Mahdavi. These pieces were exposed at the neoclassical Palazzo Serbelloni, where they featured the entire collection, and past editions in new colors and materials.
LVMH Group‘s Dior established an amazing collaboration with Dimore Studio, at this year’s edition of Milan Design Week. This was an exclusive collection between these two companies, where they created objects that resembled the surrealism and cubism art. Their focus sat on the concept of different metals such as gold, silver and bronze.
RIMOWA established a partnership with the contemporary art magazine and studio KALEIDOSCOPE, for an out-of-the-box event. This exhibition combined a short film, an installation and a print publication. Guillermo Santomá was the artist behind the installation, where he created a light and sound sculpture, and a aluminum car, for RIMOWA luggage.
Loewe, one of LVMH Group, placed an original exhibition at this edition of Salone del Mobile. With the name, Love Baskets, this exhibition was divided into the inspiration and collection categories, and focused on the basket making. This luxury company invited eleven international artists and craftsman to create amazing pieces. That premise resulted on a set of bags, accessories and décor objects.
At Indro Montanelli public gardens, Bvlgari brought two installations that were defined in their relationship between design, science and art. The first installation was from the Argentine artist Tomás Saraceno, while the second one was located around the gardens. The second installation explored B.Zero1, the iconic Bvlgari jewelry design that completes its 20th anniversary.
At Salone del Mobile 2019, Fendi Casa also impressed its attendees, with the new collection – Back Home. This new collection had its definition on a combination of materials such as marble, and onyx. This exhibition also featured pieces by architect and designer Cristina Celestino. Besides the creative concept around these brands, the Arnauth family, along with LVMH Group decided to donate 200 million euros for the reconstruction of the Notre Dame Cathedral. In order to face this national tragedy in Paris, the LVMH Group also provides every resource they have available, from architectural to financial specialists.