The renowned American creative designer, Virgil Abloh, who happens to also be the founder of the Milan-based fashion label Off-White, has been announced as the new menswear designer for one of the most powerful fashion houses in the world, Louis Vuitton
“This opportunity to think through what the next chapter of design and luxury will mean at a brand that represents the pinnacle of luxury was always a goal in my wildest dreams. And to show a younger generation that there is no one way anyone in this kind of position has to look is a fantastically modern spirit in which to start.” – Virgil Abloh
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Abloh’s knowledge of the luxury and streetwear sectors is reflected in the increase of consumer-driven intermingling, which as a whole, had a major impact on global sales of these esteemed sectors, according to a study by consulting firm, Bain & Company. The Chief executive of Louis Vuitton, Michael Burke added that “Virgil is incredibly good at creating bridges between the classic and the zeitgeist of the moment”. The first-generation Ghanaian-American designer had actually spent six months interning at Fendi with Kanye West, in which, then, Burke was the chief executive.
Regarded as one of fashion’s best purveyors of coolness and a master of using irony, self-awareness and reference, the designer is able to contextualize the familiar while also giving it a cultural touch. The designer has worked with renowned names, such as Nike, Jimmy Choo, Moncler and has done a project, which is about to come out, with IKEA.
“For the last eight to 10 years we’ve been having this conversation about what’s new, and for me, that has to do with making luxury relatable across generations,” said Virgil Abloh, adding that, “The first thing I am going to do is define new codes. My muse has always been what people actually wear, and I am really excited to make a luxury version of that.”
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Source: Business of Fashion
