Known for effortlessly chic and sophisticated wardrobe staples, the French fashion label Maison Kitsuné opened its third Parisian location last month, a café and shop in the 9th arrondissement.
Designed by Emiliano Salci and Britt Moran of Milan-based Dimore Studio – a multidisciplinary practice that also counts the likes of Aesop, Hermès, and Ian Schrager Hotels as clients – the new outpost is housed in a historically significant building designed in 1862 by the French architect Viollet-le-Duc in the now trendy Pigalle neighborhood.
Using a patriotic palette that combines shades of lapis blue and carmine red with splashes of ivory and aluminum detailing throughout, the shop captures the classic yet modern essence of the brand, which has made it a favorite with retailers around the globe, from Barneys in New York to Dover Street Market in London. Reclaimed-wood tables and paneling come in a variety of finishes, and a bold stripe pattern, which runs along the wall just below the ceiling, is perhaps a salute to the Breton top, a stalwart of Parisian wardrobes and the Maison Kitsuné collection alike.
The year ahead will continue to be a busy one for the cult label as it embarks on a global expansion mission: This spring additional shops will be added to Kitsuné’s existing New York and Tokyo locations; a Hong Kong outpost, as well as yet another Parisian store, are in the cards for this March.
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Launched in 2002, Maison Kitsuné has come to represent a concept that so many people have tried to copy since: the intersection of fashion, music and design. A music label, a design brand and a concept store, Maison Kitsuné has become a bit of an icon here in Paris, with a list of notable artists attached like Housse de Racket and Two Door Cinema Club.
The brand’s co-founder, Gildas Loaëc, used to work with Daft Punk. His partner Masaya Kuroki is an architect turned fashion man, and has expanded the brand to global status, with boutiques in Paris, New York City and Tokyo.
